Brand kit
Brand assets
Reference for partners and the team: approved logos, palette, and type.
Logos
Use primary lockups on high-contrast backgrounds. Do not stretch, recolor, or add effects to the marks.
Primary - light background
Reversed - dark background
Partner lockup
Partner lockup - dark background
Icon mark
SVG wordmark
Letter marks
S.svg Lead letterform 
p.svg Lowercase mark 
o.svg Lowercase mark 
r.svg Lowercase mark 
t.svg Lowercase mark 
l.svg Lowercase mark 
y.svg Lowercase mark Colors
Brand hex values are exposed as Tailwind utilities (e.g.
bg-sportly-blue). UI surfaces
use semantic tokens below.
Sportly yellow
#F9CD45
Sportly red
#E93323
Sportly blue
#1237C7
Sportly green
#00BA5E
Sportly dark blue
#000B44
Core UI tokens
Background
--background
Foreground
--foreground
Primary
--primary
Muted
--muted
Border
--border
Typography
Headings are set in Plus Jakarta Sans via --font-heading — applied
automatically to h1–h6, or reach for font-heading on
anything else that should read as a headline. Body copy is
Inter, set via
--font-sans and applied by default
to the site body.
Display
Beautiful game. Serious infrastructure.
Heading 2
Leagues, payments, and live results in one place
Heading 3
Registration & compliance
Body
Sportly helps clubs and associations run competitions at scale-from fixtures and standings to payments and real-time match reporting.
Small / muted
Supporting copy, captions, and metadata use reduced emphasis.
Mono
sportly_africa_press_kit_v1.zip