Mission First

Why Free?

Sportly Africa was created with one clear purpose: to help grassroots sports grow, advance and thrive through better management and improved athlete and fan experience.

We understand that some users may feel concerned seeing a powerful sports management platform offered at no cost. That concern is actually valid.

However, Sportly Africa is intentionally designed to be accessible, inclusive and development focused, especially for grassroots sports structures that often lack the resources to afford expensive management tools.

Empowering the foundation of African Sports

Grassroots sports represent the foundation of sports development, talent discovery and community engagement across the continent.

Unfortunately, many competitions, leagues and events at this level still rely on outdated, manual or poorly coordinated systems. Sportly Africa exists to change that narrative.

We are poised to modernise grassroots sports management, enhance organisation, and improve fan engagement, without placing a financial burden on organisers, teams or leagues.

Modernise

Replacing manual chaos with digital precision.

Engage

Bringing fans and athletes closer to the action.

Our Core Beliefs

We chose a free-access model because we believe quality sports management should be a right, not a luxury.

Inclusion

Quality sports management should not be limited by money.

Professionalism

Grassroots organisers deserve access to professional tools.

Growth

Well-managed competitions attract better sponsorship and support.

Development

Progress comes before profit. We enable games at scale.

Sustainability & Long-term Vision

While the core sports management features remain free, Sportly Africa is built with a vision for the future.

Sustainability will be achieved through optional premium services, partnerships, and value-added solutions that will NEVER restrict access to existing basic management tools.

Reliable
Continuously Improved
Development Focused

Optional Premium Services

AI agents, advanced analytics, and deeper customisation for power users.

Strategic Partnerships

Collaborating with brands that share our vision for sports growth.

Sponsorships

Enabling sponsors to support grassroots initiatives directly.

Value-Added Solutions

Integrated tools for scouting, payments, and equipment.

WE ARE COMMITTED TO BUILDING FOR IMPACT, GROWTH, AND THE FUTURE OF AFRICAN SPORTS, STARTING FROM THE GRASSROOTS.

Ready to Power Your Sports Organization?

Join leading federations, clubs, and schools using Sportly Africa to streamline their competitions and elevate their game.