Why free?

Because the teams who need this most can pay for it least.

Sportly Africa is free for grassroots organizers. Not a trial, not a teaser tier that locks your season behind an upgrade prompt three matchdays in. Below is exactly what that covers, what may cost money later, and how we keep the lights on.

The honest version

What’s free, and what isn’t.

Free, always

The core of Arena and Live

  • Registrations and squad lists
  • Fixtures, groups and knockout brackets
  • Scorekeeping, results and standings
  • Your public competition page
  • Live scores on live.sportly.africa
  • Unlimited teams, players and matches

May cost money, later

None of it required to run a competition

  • AI insights and advanced analytics
  • Deeper customisation for power users
  • Ticketing, when Sportly Events ships
  • Scouting, payment and equipment integrations

Nothing that’s free today ever becomes paid tomorrow. New things may carry a price. Existing management tools won’t start carrying one.

Why we made that call

Free isn’t a promotion. It’s the point.

  1. 01

    A budget shouldn't decide whether a league is run well

    Grassroots competitions are where talent is found and communities are built. Most of them are organised on paper, group chats and goodwill - not because organisers don't care, but because the software costs more than the competition earns.

  2. 02

    Organizers deserve what federations get

    The same registration flow, the same fixture engine, the same live standings. There is no cut-down grassroots edition of Sportly, because a cut-down edition is how organisers end up back in a spreadsheet.

  3. 03

    Well-run competitions are the return

    A league with clean records, published fixtures and live results attracts sponsors, players and crowds. That growth is what makes the rest of the business possible. We'd rather own that than charge admission to it.

How it stays alive

A free product still has to be paid for.

Four lines, none of which sit between an organizer and their competition.

  • Optional premium services

    AI agents, advanced analytics and deeper customisation, for organisations that want them.

  • Strategic partnerships

    Working with brands that want grassroots sport to grow.

    partners@sportly.africa

  • Sponsorships

    Letting sponsors back competitions and campaigns directly.

  • Value-added solutions

    Ticketing, scouting, payments and equipment - built alongside the free core, never in front of it.

Start a competition. Pay nothing.

Registrations, fixtures, scorekeeping and standings, on the free tier, for as long as you run it.

Open Sportly Arena